Tuesday, March 11, 2014

Tea Lounge - Creating a Sense of Comunity

The coffee houses in Jabalpur and elsewhere had a unique character and some still do.  One could laze around for hours and chat along over a cup of coffee and puffs of cigarette (No more puffs now). They became a meeting ground for groups till they where turned into family restaurants.    

Any way this way or that way people still group around in many coffee houses like they used to do in the yesteryear. The coffee house drew and shaped the character of the people who became a community some with a purpose, some with a movement and some just whiling their time away.  

This idea was adopted by the tea lounges that emerged in the recent times. Jonathan Spiel's tea lounge in NY has so impressed the entrepreneur that he was invited by a Kuwaiti businessmen to open a franchise in his country.   

The tea lounges serve many varieties of teas steeped and brewed as per taste. Some also sell exotic loose form of teas to the visitors. Unlike the coffee houses with plain an simple decor the tea lunges are jazzed up to the tee. The fantastic ambiance emulates coffee shops in five star resorts that are the hanging grounds of jet set.    

Wagh Bakri House has been at the forefront of this in India. The tea company has opened lounges in New Delhi & Mumbai. These keep all the promises that they make and are an instant hit with the youngsters. These popular tea lounges in India also serve cookies and light snacks like sandwiches and samosa. There is one more lounge in Mumbai at Bandra and one in Aurangabad City. More such joints are in offing.        

The lounges sell fine tea blends including the masala chai spiced up with cardamom, lemon grass, ginger, cinnamon etc. The snacks list runs large and include traditional items like bhakerwadi, dhokla, khandvi besides paneer puff, chilli paneer roll, sandwiches, hot dog and burger etc.   

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